February 14, 2022, witnessed the adoption of Soy Fed, India’s first-ever feed label, introduced by Right To Protein by the Shalimar Group. Shalimar Group, a leading member of the poultry industry, has come forward to adopt Soy Fed for enlarging the scope of a national initiative by Right To Protein.
The soy-fed label will appear on the company’s entire range of tandoori nuggets and will gradually be incorporated into all of the company’s poultry products.
The chairman of Shalimar Corp Ltd, Masood Ahmad, said,
“As a pioneer enterprise engaging in a wide-ranging business of poultry feed milling and animal nutrition, providing our customers with the highest quality food choices has always been our top priority. We truly believe that the ‘Soy Fed’ label is going to be a key industry differentiator in aiding awareness about the nutritional benefits of Soy as an animal feed and how that positively impacts the consumer’s health.”
Furthermore, Jaison John, lead from India, US Soybean Export Council, stated that protein is essential for human consumption, livestock, and aquaculture. It plays a vital role in the growth and development aspect. With Shalimar Group and Sneha Group coming together, awareness for soy as a sustainable source of nutrition can see progressive growth.
