The start-up era in the Agri tech industry has witnessed phenomenal growth. New technology emergence through mobile applications has worked wonders. Animall, a recent e-commerce start-up for buying and selling cattle and empowering dairy farmers by revolutionizing the digital mechanism in cattle trade, has indeed brought the world a bit closer.
Co-founded by Kirti Jangra, Neetu Yadav, Anurag, and Libin V Babu, Animall is all set to enable India’s next digital white revolution. Kirti Jangra, COO, and NeetuYadav, CEO, were roommates at IIT Delhi and saw this immense need to develop an online platform for animal trade. This unique idea then led to the formation of Animal in 2019, an app specifically designed for buying, selling, and trading cows, goats, and buffalos.
The team has an optimum combination of IIT and IIM graduates having experience in market maker companies such as Pratilipi, Cisco, Nomura, and Penguin India. The team has believed in delivering the best solution for taking the agri-tech industry a step forward through digitalization.
The online app developed by the team allows the listing of dairy animals by animal owners on their platform as per their location. It will enable people to buy and sell animals directly without third-party involvement. The listing usually includes specifications as to dairy animals’ health and a picture of the animal, along with details of buyers. The app is available in Hindi for better convenience to the dairy farming community.
Apart from the main features of trade, the platform also has an inbuilt animal doctor’s consultation forum where questions and queries can be asked immediately by dairy farmers. Also, it includes a forum for dairy farmers to talk openly and discuss strategies and get ideas for improving and boosting the production of milk. The app consists of “Doodhparchi,” meaning Receipt of milk to calculate and keep track of milk sold, rate calculator, and fair market value of milk.
The concept of Animall received pre-seed funding of Rs 50 lakh from Anupam Mittal. Three months later, famous institutional investors such as Singapore-based BeeNext and Mumbai-headquartered WEH Ventures came with a seed funding of Rs 5.75 crore. Sequoia and Omnivore also came together to provide funding in this unorganized sector. On today’s date, Animall has 21 investors and has raised a total of $36.3 million through 6 funding rounds, and the valuation is said to be more than Rs. 500 cr.
The passion of co-founders and ability to derive income out in a niche market while solving problems of million farmers has accelerated the growth of Animall. Therefore investors are taking an interest in such venture capital.
The business model will help farmers and dairy industries exercise smooth management and add an increase to the economic development of the country as well. The Bangalore-based start-up also believes that technology can change farmers’ lives and simultaneously build a large, profitable, and sustainable business in the long term. NeetuYadav previously has stated the noble cause behind the app, saying that their dream is to improve the lives of farmers by making farming significantly more productive and profitable.
The B2B app, a utility-driven app, has traded over 5 lakh dairy animals and aims to become a one-stop shop for dairy farmers in India. The app is available on the play store under the name “Gaaybhainswalapashumela- Animall app” and has over 1 million downloads and a rating of 4.8 after 6,000 reviews and is widely spreading across a large number of people. The ratio of downloads is highest in Haryana, Uttar Pradesh, and Rajasthan after the launch of the app in November 2019.
