SM Nasar, Minister of Milk and Dairy Development, launched ten new milk products on Friday, including Aavin jackfruit ice cream, white chocolate, cold coffee, butter chiplets, basundi, health mix, processed cheese, baked yoghurt, milk biscuit, and butter murukku. Aavin expects to generate Rs 24 crore in annual revenue from these ten products alone. Aavin now has 225 milk products thanks to the additions.
According to the minister, Aavin products have been sold in other states as well as in foreign countries. Milk producers’ livelihood resources would be improved by increasing the sale of milk products. These milk products contain no chemical additives and are thus safe to consume.
He also stated that sales of Aavin milk have increased by 50,000 litres per day as a result of price increases for Amul milk and certain private milk producers.
When asked about the proposal to allow advertisements in Aavin milk sachets, the minister stated, “Approximately 65 lakh packets reach homes across Tamil Nadu every day.” As a result, the advertisements on the sachets would be seen by approximately two crore people on average. Advertisements for cinemas, serials, jewellery stores, and other businesses are being discussed.
An announcement in this regard would be made soon after regulating the cost of advertisements.” The minister stated that Chief Minister MK Stalin would decide on raising the procurement price for milk very soon.
