The Bel Group and Bel Brands USA launched two new alternative dairy options on December 8: Nurishh animal-free cream cheese spread and The Laughing Cow Plant-Based.
Bel developed its Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative in collaboration with Berkeley, California-based Perfect Day, which developed a precision-fermented protein for use in animal-free dairy products.
Nurishh is Bel’s first dairy alternative brand. Its new animal-free cream cheese is made without the use of cows and contains real dairy proteins. The lactose-free product will be available starting January 1, 2023, in three flavours: Original, Strawberry, and Chive & Onion. Nurishh cream cheeses will be available for $4.99 at Kroger stores across the United States.
Bel Brands USA’s plant-based acceleration director, Florian Decaux, said the company is leveraging new and evolving technologies to make products that meet consumers’ needs.
“By expanding our portfolio and entering strategic partnerships, we are able to act on and embrace key insights, live responsibly, and provide delicious food that enables people to lead a good life,” Mr. Decaux said.
