Eggoz Nutrition, a consumer-oriented and integrated farmer egg brand established in Gurgaon in 2017, has made its highlight in the market by delivering India’s first UV-sanitized eggs in the stores. Eggoz has claimed to provide eggs with the most natural and highest bioavailable protein, free from chemicals, steroids, and hormones.
Eggoz was Co-founded by Abhishek Negi, Uttam Kumar, and Aditya Singh, who were IIT Kharagpur alumni and Pankaj Pandey, an electrical engineer, to assist farmers in rural North India in increasing their output and revenue.
Eggoz has guaranteed to offer a nutritionally balanced, pure vegetable and herbal diet for healthier birds, and to meet that expectation, they have been using exclusive, one-of-a-kind technology, which is an essential component of agricultural operations.
The team has also assured that their farmers are enrolled in a simplified programme in which they receive technical and veterinary advice help and IoT devices to increase productivity. The eggs delivered by the company goes through 11 quality check with the sole intention of a ‘no compromise in quality’ agenda.
Eggoz also recognized the increasing demands for UV-sanitized eggs in India and launched a campaign called “Extra In The Ordinary” to present the Eggoz brand proposition and build awareness. ‘Some Place Nice’ created the campaign, and re-leased online with a mix of static and video assets to reach the target audience and raise brand recognition.
Eggoz, a startup focused on eggs, has secured $3.5 million in a Series A fund-raising round headed by Nabventures. The round was also attended by Avaana Capital, Rebright Partners Bellerive Capital, and angel investors Sanjiv Rangrass and IndreshSaluja.
In the previous fiscal year, the brand generated Rs.32 crore in yearly sales, which is predicted to double by the end of March 2023. Eggoz Nutrition sells over two lakh eggs per day and over sixty lakh eggs per month through physical and online retail channels.
The startup intends to use the newly invested funds to expand its brand, introduce additional egg-based value-added products, and expand into other areas. The business promises to operate in places like Allahabad, Bhopal, Chandigarh, Indore, Patna, Ranchi, and Delhi-NCR.
Eggoz is currently concentrating on expanding its markets in the eastern and southern part of India, in states having high consumption of poultry products. The team also believes that local farmers will also be encouraged and assisted in upgrading their lifestyles due to this growth. The eggs are currently available in major cities and across various eCommerce sites like BigBasket, Instamart, Zepto, Blinkit, and others.
Their vision lies around making Eggos the “Amul” for eggs. Eggoz is currently working on both the supply, the farmer’s end, and demand, which is the consumer’s end. Eggoz has a solid integration architecture in place on the supply side that allows egg producers to increase production and visibility. On the demand side, Eggoz as a brand guarantees farm-fresh, chemical-free eggs and now has a ubiquitous sales channel in 9 cities in North India, with plans to expand to PAN India in the next two years.
