The Poultry and seafood industry is expanding at an incredible speed. New and new ideas are being developed for accelerating production, consumption, and supply. Fipola, a Chennai-based start-up in south India, has joined the race for delivering hygienic and healthy poultry experiences to its customers.
The Omni channel retail D2C brand was Co-founded in December 2016 by Sushil Kanugolu, Aishwarya Rai, K Ramana, and KV Ramana. Previously, Sushil, CEO and managing director of Fipola, also worked as a director for 7 years in SR Marine Food private limited in Chennai, one of the leading suppliers of processed seafood in India. His experience led to a start-up that focused solely on the meat and seafood retail business.
The main aim of Fipola includes redefining meat retailing by delivering premium quality and hygienic products for a convenient shopping experience and creating a safe space for purchasing quality meat and fish.
Fipola has raised over $9.83million, of which $6.73 million was raised in a Series A funding round. The total valuation amounts to about $43.5million. The investor in Series A funding includes A. R. Foundation and Beanstalk, and others. Many angel investors have also seen the scope and vision of Fipola and have invested thereby.
Fipola has taken over the south poultry industry by storm and spread over 60 retail stores across Chennai, Coimbatore, Hyderabad, Puducherry, Tirupur & Vellore aim to cross over 100 stores by the end of March 2022. Earlier, it started with only 10 stores in Chennai, and Fipola has over 26 retail outlets in Bengaluru and plans on expanding the base further throughout the country.
Fipola offers a variety of services with unlimited choices of chicken, lamb, goats, fish, dry fish, eggs, exotic seafood, cold cuts, and ready to cook range for meat lovers and delicacy lovers. Fipola has also started with a new service, ‘Fipola on wheels,’ with the concept of bringing the store to consumers’ doorstep.
The immense growth for quality products witnessed a retention rate of 94% on repeat consumers and an expanding database of more than 6.5 lakh consumers. The company plans on expanding its employees and surpassing its staff strength by 22% of the current staff.
Fipola has developed a business model wherein they directly procure poultry from farmers. The meat, eggs, and seafood procured go through grade and quality testing, cleaning, and processing to maintain their freshness. They mail avail of HALAL, ISO, HACCP, and FSSAI certified products.
The main reason Fipola has become popular is the quality products offered by the brand. The affordable pricing and hygienic delivery have been the biggest USP of the company. Fipola has more than 1 lakh downloads across the play store and a rating of 4.3 stars. The application provides delivery of poultry products within 2 hours. The Omni channel meat brand proving hybrid system experience is sure to catch the attention of many and expand its endeavours further throughout India.
