New Tray Launching
In a back-to-back event on 25th & 27th February , Hartmann India Ltd launched their New trays, “HIL-Medium” & “HIL-Large,” at Hotel Golden Tulip, Panchkula, Haryana. More than 100 layer farmers from Barawala and more than 35 egg traders of the Barwala egg traders association attended this event. The event started with a lighting lamp & Ganesh Vandana, followed by a recorded message from Global CEO Mr. Torben Rosenkrantz-Theil explaining Hartmann’s global influence. The company is committed to making sustainable egg packaging based on biodegradable molded fiber that can be recycled or disposed of eco-friendly. “Our definition of sustainability also reaches out to other areas, including forest stewardship, the climate, our employees and supplies, and our investors,” he added.
Mr. Ernesto Schonbrod, President for Asia & America, shared his views through a recorded message. He stated that the lowest cost available nutritious product per capita egg consumption is growing in Asian countries, especially India. Therefore Hartmann’s strategy has become a leader in molded fiber packaging for Eggs & Fruit in India. Our priority will be consistent quality with the best services per local customers’ needs, always respecting the Indian way.
Then Mr. Mr Himanshu Mahaur, MD of Hartmann India Ltd, explained the mission & vision of HUL. Hartmann’s goal will always be to provide sustainable solutions to the customers’ complex problems, thereby helping the environment and doing our part- Customer Focused, Community Helping in operating areas. “Our Aim Is Too Safe, Secure Eggs in Sustainable packaging,” he added.
Dr. Mahendra Deshpande, General Manager – Sales for PAN India, delivered a corporate overview of the company’s history, growth, and progress during the last 104 years. He also stressed the importance of environmental protection, stating that it is an integral part of the business model. Hartmann is working closely with customers to accommodate the demand for sustainable products in the retail industry; Hartmann was the first manufacturer to offer both FSC®-certified and CO2-neutral retail packaging.
Mr. Sompal Tanwar & his team gave an overview of Hartmann’s SCM practices, production process & stringent quality parameters & customer infield service & support. Our valued customers who were available on the designated day launched the product. Dr. Mahendra & Mr. Jaspreet Singh presented & described the new product’s uniqueness & technical specifications. They have also had interactions with customers about their queries. Many customers shared positive feedback about consistency in the products, availability of trays, and prompt services by the Hartmann Team. Finally, Mr. Jaspreet Singh gave a vote of thanks to all attendees & the event got over after cocktail dinner!
About Hartmann
Hartmann is the world’s leading producer of molded-fiber egg packaging and a market-leading producer of fruit packaging in South America. It is one of the world’s major producers of molded-fiber packaging technology. Brodrene Hartmann A/S, a world expert in molded fiber packaging with almost a century of expertise and understanding, acquired Mohan Fibre Pvt Ltd, Chandigarh, a 43-year-old company with India’s largest production facility, in 2020.
This pact gives Hartmann a strong foothold in the lucrative Indian market, marked by favorable demographic trends and rising egg and fruit production. India’s population expansion and urbanization will provide a stable basis for the retail industry’s sustained growth and increased need for high-quality egg and molded packaging.
Co-creation with a key customer
Since their acquisition a year ago, the Hartmann India team (HIL) has been working with their global technical team to develop new egg trays that meet the needs of Indian layer farmers and egg traders. Using an existing new product as a base for development, the HIL team co-developed new egg trays for 30 eggs (Medium & Large size). A customer participated in the egg-tray development as part of the customer intimacy program. As a result, not only did collaboration improve, but the new method was also proven to work in real-world manufacturing and transportation.
