Himalaya wellness has been the epitome of contributing to society. The whole aspect of CSR enriches the community and bridges societal and economic gaps. The main objective being, dedicating towards contributing to society at large.
The corporate advocacy into making society a better place and spreading smiles has been the spotlight of their CSR activity. In association with NGO Smile Train India, Himalaya started a mission of spreading smiles under their social impact initiative called Muskaan.
Muskaan has been reaching out to children to raise awareness at the initial level of cleft lip and palate treatment and providing them with corrective 45 minutes surgery. This noble cause has improved the quality of life amongst young lives, thereby bringing a Muskaan (smile) to every child affected by cleft.
Due to a lack of awareness about cleft and treatment options available, continuous efforts have been made to fund free life-saving cleft surgeries for children in need. The success of this initiative has transformed the lives of millions of children through Muskaan over 5 years.
The other activity undertaken under the CSR initiative concentrates on empowering marginalized farmers’ lives by helping them become financially more secure through the cultivation of herbs by using good agricultural practices.
This initiative has inspired millions of farmers to get a higher income and have better savings. The farmers produce ayurvedic herbs, and the Himalaya group purchases from them at a mutually decided price, thereby giving the farmers a fair share of profit. Through direct purchase, farmers are spared from storage and transportation costs. This sustainable management provides an abundant opportunity for marginalized farmers to cope with the consequences of the pandemic posed in the farmers’ community. Being an MNC has globally worked towards achieving health initiatives and helping the community in health, education, agriculture, and hygiene.
