Mother Dairy has always been part of a noble initiative towards showcasing the importance of milk and spreading awareness for milk consumption. Mother Dairy has been engaged in various CSR schemes for spreading such awareness.
In 2021-2022, Mother dairy contributed generously toward the milk scheme in the distribution of free milk to school children in the Muzzaffarnagar district of Uttar Pradesh. The main objective was to eradicate malnutrition and provide free milk to schools, especially government or municipality-owned, with children mainly from economically weaker sections.
Previously in the years 2019-2021, Mother Dairy had engaged in a gift milk scheme started in 2016 with NDDB Foundation. Their main focus was to address the issue of undernourishment and malnutrition and also to help poor producers of milk. Their initiative involved supplying and distributing milk to school children in Nagpur, Maharashtra.
The estimated aim is to provide more than 200 ml of milk every day under the Gift milk programme. The consumption of milk by economically weaker sections through schools can help children get adequate nutrients and vitamins and help in the healthy nourishment of the body. The noble CSR initiative can help children gain insufficient nutrition and prevent permanent physiological changes.
