Narendra K. Pasuparthy returned to India in 2008 to join his family business, the Bengaluru based Nanda Group. Established in 1963, Nanda Group are one of the pioneers of the poultry farming industry in India.
Initially focusing on the family business he soon realized the problems ravaging the industry and the opportunities to be explored. The largely unorganized meat sector, and the huge demand-supply gap in the meat retail space led him to conceptualize and launch Nandu’s in 2016.
Today Nandu’s with 55+ retail outlets across Bengaluru and Hyderabad also offers home delivery via their e-commerce website, app, call-center orders, and popular e-commerce marketplaces like Swiggy, Dunzo, etc.
Nandu’s ever-expanding product portfolio currently offers 71SKUs for online and 97 SKUs for offline retail which include fresh chicken, mutton, fish, and seafood that is responsibly farmed and sourced, free of antibiotics, steroids, hormones, and all chemicals at an affordable price.
The plan is to set up 600 stores across India by 2026 and take the current turnover of over Rs 500 crore to Rs 2,000 crore with a growth projection of 100 percent Y-o-Y for the next four years.
Health, safety and hygiene are a priority today and consumers demand greater trust and transparency from brands in the food sector. Consumers should know what they are eating. Nandu’s have an edge because they offer an end-to-end solution with the entire supply chain from farm to the fork that is tech-enabled.
The Nanda Group already owned farms and the backend with their own feed mills, breeding farms, hatcheries, broiler farms, and processing centers. With contract farmers the feed, management, and technical services are provided by them ensuring quality, traceability, and transparency.
Quality is the key starting with the right kind of feed, to growth of hens, egg health, incubation and hatching of chicks, and all other processes which are captured by ERP.Some of the farms are solar-powered and the litter is processed to produce bio-gas. The capital expenditurewhile heavy, puts the team in an enviable position.
Cold chain infrastructure is a critical component in meat handling. Nandu’s completes this with food factory, cold chain infrastructure, and retail stores.
The company hygienically cleans, cuts, and packs fresh, healthy, high-quality meat and meat products in FSSAI-certified production facilities & FSSC-certified processing centers, untouched by bare human hands.
Nandu’s has been at the forefront of bringing innovation, effectiveness, and efficiency to the way meat is produced and delivered to the Indian consumer irrespective of where they are based. The company adopts stringent quality checks across the supply chain and follows global food safety standards for the processing, handling, and storage of meat.
They are also a zero-waste company in the making the eco-friendly packaging has been a game-changer and now the goal is to go 100% plastic-free. This will strengthen their commitment to becoming a 100 percent sustainable and environment-friendly company.
Nandu’s has been consistently raising the bar and is counted among the most trustworthy brands in India.
At Nandu’s, it is about walking the talk when it comes to animal welfare, responsible farming, and sustainability.
