Home Dairy Cover Story Rise of MoooFarm Agritech Startup

Rise of MoooFarm Agritech Startup

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MoooFarm was founded in 2019 by Param Singh, Aashna Singh, Abhijeet Mittal, and Jitesh Arora to organize the pre-farm gate dairy sector for a large and unexplored market that constitutes almost 4.6% of India’s gross domestic product. It is an information technology company that bridges the technology gap to help marginalized dairy farmers. The company is located in Gurgaon, Haryana. The Agritechstartup has raised $2.4 million in a seed round led by Accel India with participation from Rockstart’sAgriFood and Navus Ventures.

The company focuses on economy and profitability, empowering the small-scale dairy farmers by connecting them to high-yielding cattle, qualified veterinarians, financial services, and digital advisory through its mobile app and a network of village-level micro-entrepreneurs

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The team of Mooofarm brings substantial operational and technical expertise to organize over $50 billion pre-farm gate dairy sector in India. It is expanding the innovative offering to Indian smallholder farmers. Over 1 million dairy farmers across India have downloaded the digital advisory mobile app in more than 10 states.

MoooFarm is enhancing access to better technology for rural farmers by inserting a complete dairy farm management tool with a built-in e-commerce platform into the dairy farming process of rural India. $3.6 million has been raised in funding over 3 rounds. The latest funding was raised on December 14, 2021, from a seed round.

The company believes in zero hunger, gender equality, responsible consumption and production, and climate action. The aim is to make the farmers prosperous. The people who work at MoooFarm have an idea that optimum results are born out of perseverance, determination, and a strong team connection. A group of young and dynamic individuals coming from diverse backgrounds joins the team intending to empower the dairy farmers.

The startup has seen a 30 percent month-on-month revenue growth with the realized annual revenue run-rate of Rs 100 crore in the past two quarters. The founder and CEO, Param Singh, speaks on the development and says that the fresh capital will hire the best tech talent, grow revenue, and expand on operational locations. The investment will help accelerate our vision to build sustainable food systems for 100 million dairy farmers and one billion consumers.

The company has a clear vision for the Indian dairy industry to support the founders to drive a more connected, efficient, and resilient food supply system. 

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