Sid’s Farm, a premium dairy brand based in Telangana, has expanded its product portfolio and launched double-toned A2 buffalo milk in the market, beginning in Hyderabad. The product, which is priced competitively at Rs 40 per 500ml packet, is aimed at the calorie-conscious, young children, and those with dietary restrictions.
The lean buffalo milk is low in fat, yet it still has all of the benefits of buffalo milk, but with less calories. Furthermore, because Sid’s Farm places a premium on quality, the milk is fortified to provide even more nutritional value.
The double-toned A2 buffalo milk will be available for order and home delivery on the Sid’s Farm app, in addition to real outlets and retailers. To sell the product, the company also intends to tap into the client base of leading large format retail establishments throughout the city.
“Our customers have long told us that while they love our buffalo milk, it is extremely fat-rich and they would love to have a low-fat buffalo milk option for everyday use,” said Dr. Kishore Indukuri, founder of Sid’s Farm and an IIT Kharagpur.
Sid’s Farm now has a 4000 sq ft milk processing facility as well as a model dairy farm spread across more than 4 acres of land. Today, the cutting-edge laboratory performs approximately 2000 tests per day to detect any adulteration in milk. Sid’s Farm strives to make quality the main selling point of its milk and any other product it brings to market. Sid’s Farm’s target customers are willing to pay a 14-15 percent price premium for a high-quality product. The milk and milk product-based business entity aims to capture 10% of the Hyderabad market by 2025 by offering quality milk and well-researched milk-based products as a healthy alternative.
