Jaywant Patil a BE Electronics and MBA in E-Business had been practicing organic agriculture since 2010 and for Malvika Gaekwad a BE Information Technology it started as a hobby in 2013. A common passion led to their teaming up. Soon came the realization that awareness about organic produce was dismally low and this led them to work on their own marketplace to directly reach out to consumers. Thus came in to being the Humpy Farms in 2017.
Humpy Farms headquartered in Pune, is a direct-to-consumer organic farming startup, which consistently practices climate-friendly renewable digital organic farming to reduce carbon dioxide emissions with the goal of becoming a one-stop shop for everyday grocery needs.
Humpy Farmsflagship’s product is A2 milk. They also sell products such as paneer and ghee and a range of staples like breads, flavored honey, cold-pressed oils, spices, dals, and millets. Two variants of A2 milk– desi cow A2 milk and desi buffalo A2 milk and frozen food are sold only in Pune while non-perishable products are delivered across India and can be ordered via its mobile app and website.
They are served either raw which is just chilled and delivered with a shelf life of one to two days or pasteurized with a shelf life to two or three days. They claim that the milk is delivered within 12 hours of collection from the farmers. They follow a rigorous process of DNA testing of cows and milk quality to meet the criteria of A2 milk. The milk is also tested for 16 different adulterants and a range of antibiotics.
Humpy Farms’ participation in Shark Tank India’s first season earned them Rs 1 crore in funding from Peyush Bansal, Co-founder, Lenskart, Vineeta Singh, CEO of Sugar Cosmetics and GazalAlagh Co-founder Mamaearthin return for 15% of their business, at a 6,67 crore valuation. In the Angel investing RoundDBS Bank’s ShaileshLigade, IIFL’s AbhayAmrute, Bain & Company’s PrattyushShahane, Wiggles’ YogashLahoti, and AnushkaIyer also participated and Humpy Farms got 5 crores including the first round during Shark Tank. These funds will be used to invest in technology and strengthening the brand’s D2C strategy. Client acquisition and identifying and hiring new talent are also on agenda.
Why choose A2?
Indian breed cows produce milk that has A2 protein that resembles the A2 protein in human mother’s milk. Most people are not lactose intolerant but allergic to A1 Beta Casein Protein and Indian cow’s milk has A1 Beta Casein Protein hence it is a healthier option for humans.
At Humpy cows, bulls, and calves grow together as a family and cows naturally produce 3-9 litres of milk per day. The cows are milked by hand and the raw milk is instantly cooled to 4 degrees Celcius and dispatched to the plant where the raw milk is tested to meet high-quality standards.Milk is then pasteurized at low temperatures to preserve its goodness. Raw & pasteurized milk are stored separately in food-grade glass bottles and is delivered to families from refrigerated vans.
Humpy, is not a corporation, but a community of people that want to change the world for the better. Who are committed to taking the organic way with their farming practices because they believe that is the best way.
They believe that harmful chemicals have no business in our food. Their little herds are given lots of love and treated ethically too. They also ensure that their farmers are given fair pay, and work towards uplifting their living conditions.
