India’s poultry sector has seen a paradigm shift in structure and operation during the last few decades. With the advent of big food processing firms and the adoption of contract poultry farming, it has gone from a backyard activity to a significant commercial industry. In 2021, the Indian poultry market reached a value of INR 1,708 Billion.
The Indian poultry sector has some major challenges in meeting the increasing demand for quality and sustainability. Here, PakshiMitra emerged as an ultimate helping hand to bring revolution in India’s poultry industry.
PakshiMitra started its journey in 2015, finding a solution to the local problem of litter raking. Although the problem looked easy at first, it was pretty challenging. Fortunately, the PakshiMitra team had decades of experience designing critical equipment for nuclear &heavy engineering, which helped them develop quality and reliable solutions. Their litter raking machine named ‘PakshiMitra- HERO’ was a result of over two years of continuous hard work and nine prototypes!
The PakshiMitra HERO made its first appearance in the industry in 2017, winning several awards in its journey till now. Today, the company’s primary focus remains poultry farm waste management with their 4 stage plan – Effortless Raking, Effective Litter Management, Healthy & Traceable Chicken, and Sustainable Poultry Farms.
In 2018-19, they built a vast presence across many countries worldwide through their award-winning designs and strategies. No wonder they were listed among India’s Top 20 MSMEs 2020 by ET Rise, Economic Times. Moving forward in the journey, the company won under the category of ‘Sustainability’ at Maharashtra Startup Week 2021. More recently they have received the FICCI Agri Startup Award 2022 for the Most Innovative Agtech (Emerging Startups).
Pakshimitra can comfortably boast about meeting 6 out of 17 Sustainable Development Goals of United Nations. Good health and well-being by ensuring healthy lifestyle & improvement in welfare, Gender Equality by promoting poultry farming amidst women for financial independence, Affordable and Clean Energy by use of biomass to generate energy with minimal investment, Decent Work and Economic Growth by improving productivity by 40-5-%, Industry Innovation and Infrastructure with their innovative product range as a solution to old problems and Climate Action by reducing ammonia, green-house gases, water and soil contamination.
PakshiMitra aims to complete its 4 stage plan by 2025, contributing toward a sustainable future. This sustainable approach towards poultry and agriculture industry will be effective in disease management, bring greater productivity and excellent product quality, and affordable production costs thereby improving the complete supply chain.
By:- Bhavana Gupta
Editor-in-Chief
