Sumul, a Gujrat-based milk brand providing and procuring milk economically, has also diverted its attention towards giving back to the community through its corporate social responsibility activities.
Under its CSR activity, it aims at sustainable and progressive change in the dairy sector. They have collaborated with government organizations through development programs, encouraging animal breeding and health, tree plantation programs, and using artificial intelligence and technology to improve productivity and empower women.
Collaboration for encouraging productivity, Sumul has devised development schemes to establish Dairy Farm encouraging self-employment through Animal Rearing Business. Their objective towards maximizing awareness in the farming sector has helped farmers and animal rearers greatly. The benefits provided under development scheme help farmers construct cattle shade, purchase milching animals, availability of loan facilities, and insurance provision under subsidized rates to promote dairy. The activity revolves around the villages of Surat and Tapi.
They actively initiated various campaigns such as the Mass Deworming campaign under Animal Health & Breeding programme. Mass Deworming campaign was introduced to prevent animal diseases decreasing milk production and infertility-related problems. Therefore, deworming tablets/bolus were distributed under this scheme. Various Animal Health & Breeding Activities such as providing Veterinary visits, Animal treatment camps, Artificial insemination centers, and vaccination were also their focus areas.
This inspiration towards a noble initiative for helping farmers and the world through CSR activities and taking responsibility for embracing the dairy industry at a larger scale should be applauded and appreciated.
